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WEConnect International Europe Conference 2014

Date & Time
Wednesday, November 12, 2014 – 08:30 to 19:00

The Royal Bank of Scotland, 250 Bishopsgate, London, EC2M 4AA

Please join us for a daylong event jam-packed with talks, presentations and breakout sessions that are 100% focussed on helping women business owners to succeed and achieve. Throughout the day, there will also be unique opportunities to network and connect with both other women business owners and representatives from WEConnect International’s global corporate members including conference sponsors Accenture, AIG, Coca Cola, EY, IBM, Marriott and Cummins. So if you’re interested in growing your business and understanding more about working with multinational organisations, this conference is not to be missed. Mark your calendar! Read more and book your ticket here ..

3.30pm – Website Localisation – The Best Way to Reach International Clients

Presented by Nelly Kostadinova, Lingua-World GmbH

Are businesses choosing the right marketing strategy in this age of globalisation? An increasing number of companies are using their websites as a key basis from which to grow and expand their businesses and are saving time and money as a result. Such a strategy offers clear advantages in the form of flexibility, interaction with the target customer group and diversity of information. Localisation is the key to reaching clients worldwide. Businesses cannot just focus on language when adapting and expanding website content internationally. They also need to consider issues such as communication, marketing, product development, sales, and support. Website design must take into account individual characteristics, cultural and legal differences – not as an afterthought, but from the very beginning. In this session, Nelly will share her expertise in this field and help you to understand how you should respond to the globalisation challenge.

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