News

Transcreation – A Marketer’s Dream

In 1963, Pepsi ran a marketing campaign that you may well recognise. Its slogan was “Come Alive! You’re in the Pepsi Generation” and sought to convince young people that Pepsi was the drink that typified people of their age group. Ultimately, it proved successful across the world and changed the way people viewed the brand, […]

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Want to interpret like a pro? Lingua-World has you covered

Do you speak two languages? Perhaps you learned more than one as you were growing up? Maybe you did a study exchange that turned into a life spent out of your home country? If you did, you’re one of the 43% of the world’s population speaks a second language – that’s nearly 3.5 billion people! […]

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Machine Learning – Concern… or Opportunity?

In 2013, Joaquin Phoenix starred in Her, a science fiction film about a man interacting with his new computer AI, the voice of which was played by Scarlett Johansson. Johansson’s character could speak like any other human; she was able to learn extremely fast, display emotion and express humour, and was unrecognisable as a machine […]

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Interpretation Service

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