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Esperanto: one man’s effort to create a global language community

Some people are meant to be doctors. Some are meant to be musicians. Some are meant to be astronauts. And some are meant to be polyglot language speakers destined to create the most widely-used constructed international auxiliary language in the world. Ĉu vi komprenas min? That person was Ludwik Lejzer Zamenhof, born in 1859, and […]

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Emoji – a 5000 year old trend?

It was a little over 4690 years ago when the first known proto-hieroglyphic script was written down in the tomb of Seth-Peribsen, an early Egyptian pharaoh who ruled during the Second Dynasty of Egypt. These early Egyptian hieroglyphs represent the earliest known consonant-based logographies discovered, and gave us insights into early yet sophisticated language systems. […]

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Transcreation – A Marketer’s Dream

In 1963, Pepsi ran a marketing campaign that you may well recognise. Its slogan was “Come Alive! You’re in the Pepsi Generation” and sought to convince young people that Pepsi was the drink that typified people of their age group. Ultimately, it proved successful across the world and changed the way people viewed the brand, […]

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